Course curriculum

  • 1

    Introduction

    • Course Introduction
  • 2

    Module 1: Your Big Idea

    • Passion Expertise & Knowledge

    • Google Trends

    • Your Big Idea Overview

    • How to Choose a Product

    • Existing Product Opportunities

    • Impulse and Convenience

    • Gift Items
  • 3

    Module 2: How to Build a Brand

    • How to Build Your Brand Overview

    • How to Identify Your Target Audience

    • Developing Your Brand's Mission, Values & Purpose

    • Your Mission Statement

    • Developing Your Brand Personality

    • Developing Your Brand Name

    • Creating Your Brand Slogan

    • Developing Your Brand Look & Logo

    • Developing Your Brand Story
  • 4

    Module 3: Brand Checklist

    • Module 3: An Overview

    • Business Plan

    • Brand Name & Legal Entity

    • Domains, Emails & Website

    • Bank Accounts

    • Funding & Amazon Account

    • Registering a Trademark

    • GS1 & EAN's

    • Tax, VAT & EORI Numbers

    • Cashflow Projections

    • Accountants

    • Social Media & Influencers

    • Product Insurance
  • 5

    Module 4: Product Searching with Helium10

    • Determining What to Sell

    • Helium 10 - A Blackbox Guide

    • Product Search Criteria

    • Analysing Potential Ideas

    • Helium 10 - X-Ray

    • Key Words with Cerebro

    • Product Idea Development
  • 6

    Module 5: Developing the Brand

    • Developing the Brand Introduction

    • Market Research & Product Validation

    • Brand Identity

    • How to Link Shopify to Amazon

    • Finding Suppliers
  • 7

    Module 6: Creating a Listing

    • Creating a Listing Introduction

    • Getting a GS1 Barcode

    • Creating a Listing on Seller Central

    • Key Words with Helium10 Cerebro

    • Key Words with Helium10 Magnet

    • Bundle vs Brand

    • Features of a Great Bundle

    • How to Look for a Bundle

    • Amazon's Bundling Policy

    • What Can We Sell within the New Policy
  • 8

    Module 7: Business Maturity

    • Business Maturity Introduction

    • Developing Brand Presence Online

    • Monthly Recurring Revenue

    • Exit Strategies